Associate Manager - Strategic Alliances & Partnerships
at Bachatt
4–8 yrshybridGurugram
The role
Techno-managerial role at a personal finance app owning the in-app advertising monetisation business end to end: sourcing and closing brand deals, running campaigns in Google Ad Manager, and shaping ad product features with engineering.
What you would do
- Run end-to-end ad operations on Google Ad Manager and AdMob
- Source, pitch and close direct brand deals
- Build and manage agency partnerships and rate cards
- Product manage the ad experience, PRDs and native formats
- Track revenue dashboards for eCPM, fill rate, ARPU and CTR
What they are looking for
- 2+ years hands-on with Google Ad Manager
- Direct publisher-side ad sales experience
- Strong grasp of in-app ad formats and CPM/CPC/CPL pricing
- Understanding of waterfall vs header bidding and programmatic basics
- Comfort with Firebase, Google Analytics or equivalent
- Ability to write clear product requirements and work with developers